Caroline Moraes

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Caroline Moraes

Prof

 https://orcid.org/0000-0002-9654-3725

  • Room 145, University House, 116 Edgbaston Park Road

    B15 2TY Birmingham

    United Kingdom

Accepting PhD Students

PhD projects

Current research topics of interest include:
• Community consumption
• Consumer boycotts and buycotts
• Consumer vulnerability
• Craft consumption and marketing
• Ethical, sustainable and responsible consumption
• Food insecurity
• Prosumption
• Responsible marketing
• Social marketing
• Creative approaches to qualitative consumer research

20052024

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  • 2015

    Customer Engagement

    Alversia, Y., Michaelidou, N. & Moraes, C., 21 Jan 2015, Wiley Encyclopedia of Management. Wiley, Vol. 9.

    Research output: Chapter in Book/Report/Conference proceeding › Entry for encyclopedia/dictionary