Research output per year
Research output per year
Prof
Room 145, University House, 116 Edgbaston Park Road
B15 2TY Birmingham
United Kingdom
Accepting PhD Students
PhD projects
Current research topics of interest include:
• Community consumption
• Consumer boycotts and buycotts
• Consumer vulnerability
• Craft consumption and marketing
• Ethical, sustainable and responsible consumption
• Food insecurity
• Prosumption
• Responsible marketing
• Social marketing
• Creative approaches to qualitative consumer research
Research activity per year
Caroline Moraes is Professor of Marketing and Consumer Research at Birmingham Business School, University of Birmingham.
Caroline’s research focuses on how issues of ethics, sustainability and responsibility manifest in everyday consumer practices, marketing and markets. She is committed to theory-informed consumer research that seeks to benefit consumers and society. Her work uses qualitative methodologies and draws predominantly on theories of practice, power, liminality, as well as normative and descriptive ethics. Caroline’s research is interdisciplinary, cutting across the disciplines of marketing and consumer ethics, sociology of consumption and sustainability. She sees sustainability broadly, as encompassing both environmental and societal issues such as poverty and hunger.
Caroline has published her work in several international journals, edited collections, conference proceedings and reports. She is also the lead editor of Researching Poverty and Austerity: Theoretical Approaches, Methodologies and Policy Applications (Routledge, 2024).
Her academic research has been funded by British Academy, the Academy of Marketing, ESRC, and charitable organisations. Caroline has also led and worked on industry research projects with commercial organisations.
Caroline been on the Editorial Advisory Board of the Journal of Advertising Research for several years and continues to act as a reviewer for a range of international and national journals, book publishers, and research funders such as the ESRC, British Academy and British Academy of Management. Her work has generated many opportunities for public engagement and implications for responsible marketing practice, sustainable consumption and social policy.
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Member, UKRI Talent Panel College (TPC)
15 Dec 2022 → …
University of Durham
1 Apr 2021 → …
Editorial Advisory Board Member, Journal of Advertising Research
1 May 2011 → …
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review
Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review
Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review
The Shipowners Protection Limited
6/01/20 → 5/01/21
Project: Research
Brooks-Wilson, S., Tanner, D., Goodyear, E., Hudson, D., Jackson, P., Moraes, C., Trehan, K., Kerrigan, F., Cochrane, D., Da Silva, R. D. S., Kossyvaki, A. L. & O Bonsu, N.
Economic & Social Research Council
1/11/19 → 31/10/20
Project: Research Councils
1/07/12 → 31/12/13
Project: Research
Caroline Moraes (Advisor)
Activity: Other
Caroline Moraes (Advisor)
Activity: Other
Caroline Moraes (Advisor)
Activity: Other
Finola Kerrigan & Caroline Moraes
30/11/21
1 Media contribution
Press/Media: Press / Media
Isabelle Szmigin & Caroline Moraes
13/12/18
1 Media contribution
Press/Media: Press / Media
29/05/13
1 Media contribution
Press/Media: Press / Media