Fingerprint
Dive into the research topics of 'Unveiling front-line employees’ brand construal types during corporate brand promise delivery: a multi-study analysis'. Together they form a unique fingerprint.- Sort by
- Weight
- Alphabetically
Unveiling front-line employees’ brand construal types during corporate brand promise delivery: a multi-study analysis
Achilleas Boukis, Khanyapuss Punjaisri*, John M.T. Balmer, Kostas Kaminakis, Avraam Papastathopoulos
*Corresponding author for this work
Research output: Contribution to journal › Article › peer-review
12
Citations
(Scopus)