Superfoods, super healthy: myth or reality? Examining consumers’ repurchase and WOM intention regarding superfoods: a theory of consumption values perspective

Hongfei Liu*, Yue Meng-Lewis, Fahad Ibrahim, Xia Zhu

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

129 Downloads (Pure)

Fingerprint

Dive into the research topics of 'Superfoods, super healthy: myth or reality? Examining consumers’ repurchase and WOM intention regarding superfoods: a theory of consumption values perspective'. Together they form a unique fingerprint.

Business & Economics