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Internal market orientation as a value creation mechanism
Achilleas Boukis
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Corresponding author for this work
Marketing
Research output
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Contribution to journal
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Article
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peer-review
12
Citations (Scopus)
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Business & Economics
Internal Market Orientation
100%
Value Creation
53%
Service-dominant Logic
49%
Internal Market
36%
Stakeholder Values
13%
Internal Marketing
13%
Marketing Theory
11%
Marketing Practices
11%
Enactment
10%
Nature
8%
Resources
6%
Discourse
5%
Design Methodology
4%