Research output per year
Research output per year
Accepting PhD Students
PhD projects
Marketplace Inclusion/Exclusion, Embodiment, Stigma, Consumption Practices
Research activity per year
Practice Theory, Stigma, Performativity, Embodiment, Marketplace Dynamics, Affect
Rohan is a consumer culture researcher, who primarily examines how consumer identities challenge and are challenged by marketplaces. His primary stream of research examines the interplay between bodies, emotions, and practices that constitute consumer performances of identity. He is also interested in how marketplaces structure inclusion and exclusion of consumers through power hierarchies such as stigma, as well as aesthetic and taste hierarchies.
He specialises in using interpretive methodologies, such as ethnography and interviewing, to capture how consumers experience and navigate complex marketplaces. He also uses digital methodologies such as web scraping and content analysis to explore patterns of change across domains such as taste.
Rohan received his PhD in Marketing from The University of Melbourne, Australia. His PhD dissertation received the 2022 Australian and New Zealand Marketing Academy (ANZMAC) Layton Dissertation of the Year award.
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Bachelor of Arts, University of Exeter
Doctor of Philosophy, University of Melbourne
Master of Research, Master of Commerce (Marketing) by Research, University of Melbourne
Research output: Contribution to journal › Article › peer-review
Research output: Contribution to journal › Article › peer-review
Research output: Contribution to journal › Article › peer-review
Research output: Contribution to journal › Article › peer-review
Research output: Contribution to conference (unpublished) › Paper › peer-review
Venkatraman, Rohan (Recipient), 2022
Prize: Prize (including medals and awards)
Venkatraman, Rohan (Recipient), 5 Jul 2023
Prize: Prize (including medals and awards)