TY - JOUR
T1 - Making and unmaking cosmopolitans
T2 - an experimental test of the mediating role of emotions in international development appeals
AU - Hudson, David
AU - Laehn, N. Susan
AU - Dasandi, Niheer
AU - vanHeerde-Hudson, Jennifer
PY - 2019/5
Y1 - 2019/5
N2 - Objective: In this article, we test whether emotions mediate the effect of international development appeals on cosmopolitanism and donation behavior. Methods: We design and conduct a lab experiment to test the impact of representations of global poverty on participants’ cosmopolitan sentiments and their likelihood to donate to development charities. We use multiple mediation analysis to test the intervening role of six emotional responses—anger, guilt, solidarity, hope, repulsion, and pity—as causal pathways to our two outcomes of interest: cosmopolitanism and donations. Results: Hope is the most consistent and powerful pathway through which appeals affect respondents’ sense of cosmopolitanism and willingness to donate. Negative imagery and text erode people's sense of hope, but drive donations, particularly via guilt. Conclusions: Our findings suggest we should move away from a mono-causal view of emotional responses to disaster and development imagery, and provide a cautionary tale for practitioners: using negative imagery can undermine the public's sense of hope and cosmopolitanism.
AB - Objective: In this article, we test whether emotions mediate the effect of international development appeals on cosmopolitanism and donation behavior. Methods: We design and conduct a lab experiment to test the impact of representations of global poverty on participants’ cosmopolitan sentiments and their likelihood to donate to development charities. We use multiple mediation analysis to test the intervening role of six emotional responses—anger, guilt, solidarity, hope, repulsion, and pity—as causal pathways to our two outcomes of interest: cosmopolitanism and donations. Results: Hope is the most consistent and powerful pathway through which appeals affect respondents’ sense of cosmopolitanism and willingness to donate. Negative imagery and text erode people's sense of hope, but drive donations, particularly via guilt. Conclusions: Our findings suggest we should move away from a mono-causal view of emotional responses to disaster and development imagery, and provide a cautionary tale for practitioners: using negative imagery can undermine the public's sense of hope and cosmopolitanism.
UR - http://www.scopus.com/inward/record.url?scp=85062783383&partnerID=8YFLogxK
U2 - 10.1111/ssqu.12587
DO - 10.1111/ssqu.12587
M3 - Article
AN - SCOPUS:85062783383
SN - 0038-4941
VL - 100
SP - 544
EP - 564
JO - Social Science Quarterly
JF - Social Science Quarterly
IS - 3
ER -