An exploratory study on the use of Twitter and Facebook in tandem

Tasos Spiliotopoulos; Ian Oakley

doi:10.1145/2783446.2783620

An exploratory study on the use of Twitter and Facebook in tandem

Tasos Spiliotopoulos, Ian Oakley

Computer Science

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Abstract

The diversity of available Social Network Sites (SNSs) enables people to use multiple services to fulfill their communication needs. Accordingly, this paper argues there is value in studying SNSs simultaneously -- that key insights regarding SNS use will be revealed when multiple services are examined together. To demonstrate this point, we present a study of 198 Facebook users with the goal of predicting the likelihood of each being a Twitter user based on their Facebook usage. Exploratory factor analysis on twelve activity metrics collected via the Facebook API led to the identification of five discrete usage dimensions. Of these five dimensions, only those that corresponded to functionality not available in Twitter significantly (and positively) predicted ownership of an account. This result suggests complementary use of the two SNSs based on feature differentiation.

Original language	English
Title of host publication	Proceedings of the 2015 British HCI Conference on - British HCI '15
Publisher	Association for Computing Machinery (ACM)
DOIs	https://doi.org/10.1145/2783446.2783620
Publication status	Published - 2015

Access to Document

10.1145/2783446.2783620

Cite this

@inproceedings{ef3a3a596aa04f6eb963ebbaacd95ffd,

title = "An exploratory study on the use of Twitter and Facebook in tandem",

abstract = "The diversity of available Social Network Sites (SNSs) enables people to use multiple services to fulfill their communication needs. Accordingly, this paper argues there is value in studying SNSs simultaneously -- that key insights regarding SNS use will be revealed when multiple services are examined together. To demonstrate this point, we present a study of 198 Facebook users with the goal of predicting the likelihood of each being a Twitter user based on their Facebook usage. Exploratory factor analysis on twelve activity metrics collected via the Facebook API led to the identification of five discrete usage dimensions. Of these five dimensions, only those that corresponded to functionality not available in Twitter significantly (and positively) predicted ownership of an account. This result suggests complementary use of the two SNSs based on feature differentiation.",

author = "Tasos Spiliotopoulos and Ian Oakley",

year = "2015",

doi = "10.1145/2783446.2783620",

language = "English",

booktitle = "Proceedings of the 2015 British HCI Conference on - British HCI '15",

publisher = "Association for Computing Machinery (ACM)",

address = "United States",

}

TY - GEN

T1 - An exploratory study on the use of Twitter and Facebook in tandem

AU - Spiliotopoulos, Tasos

AU - Oakley, Ian

PY - 2015

Y1 - 2015

N2 - The diversity of available Social Network Sites (SNSs) enables people to use multiple services to fulfill their communication needs. Accordingly, this paper argues there is value in studying SNSs simultaneously -- that key insights regarding SNS use will be revealed when multiple services are examined together. To demonstrate this point, we present a study of 198 Facebook users with the goal of predicting the likelihood of each being a Twitter user based on their Facebook usage. Exploratory factor analysis on twelve activity metrics collected via the Facebook API led to the identification of five discrete usage dimensions. Of these five dimensions, only those that corresponded to functionality not available in Twitter significantly (and positively) predicted ownership of an account. This result suggests complementary use of the two SNSs based on feature differentiation.

AB - The diversity of available Social Network Sites (SNSs) enables people to use multiple services to fulfill their communication needs. Accordingly, this paper argues there is value in studying SNSs simultaneously -- that key insights regarding SNS use will be revealed when multiple services are examined together. To demonstrate this point, we present a study of 198 Facebook users with the goal of predicting the likelihood of each being a Twitter user based on their Facebook usage. Exploratory factor analysis on twelve activity metrics collected via the Facebook API led to the identification of five discrete usage dimensions. Of these five dimensions, only those that corresponded to functionality not available in Twitter significantly (and positively) predicted ownership of an account. This result suggests complementary use of the two SNSs based on feature differentiation.

U2 - 10.1145/2783446.2783620

DO - 10.1145/2783446.2783620

M3 - Conference contribution

BT - Proceedings of the 2015 British HCI Conference on - British HCI '15

PB - Association for Computing Machinery (ACM)

ER -

An exploratory study on the use of Twitter and Facebook in tandem

Abstract

Access to Document

Fingerprint

Cite this