European consumers and their persistent resilience in the face of austerity

Deirdre O'Loughlin, Morven G. McEachern, Isabelle Szmigin, Kalipso Karantinou, Belem Barbosa, Maria Eugenia Fernandez-Moya, Grigorios Lamprinakos

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

We build upon recent spatial research to deepen the exploration of persistence resilience within modern consumption contexts of austerity. In-depth interviews with 38 consumers from six European countries revealed self-efficacy, creativity and community as key themes related to persistent resilience, activated in response to severe and sustained austerity.
Original languageEnglish
Title of host publicationAdvances in Consumer Research
EditorsAyelet Gneezy, Vladas Griskevicius, Patti Williams
PublisherAssociation For Consumer Research
Pages785-786
Number of pages2
ISBN (Electronic)978-0-915552-77-1
Publication statusPublished - 2017
EventAssociation for Consumer Research North American Conference - Manchester Grand Hyatt, 1 Market Pl, San Diego, CA 92101, San Diego, United States
Duration: 26 Oct 201729 Oct 2017

Publication series

NameAdvances in Consumer Research
Volume45
ISSN (Print)0098-9258

Conference

ConferenceAssociation for Consumer Research North American Conference
Abbreviated titleACR 2017 San Diego
Country/TerritoryUnited States
CitySan Diego
Period26/10/1729/10/17

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