Original language | English |
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Title of host publication | The Marketing Book |
Publisher | Taylor and Francis |
Pages | 142-170 |
Number of pages | 29 |
ISBN (Electronic) | 9780080496405 |
ISBN (Print) | 9780750655361 |
Publication status | Published - 4 May 2012 |
ASJC Scopus subject areas
- Economics, Econometrics and Finance(all)
- Business, Management and Accounting(all)