Original language | English |
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Title of host publication | The SAGE Handbook of Digital Marketing |
Editors | Annmarie Hanlon, Tracy L. Tuten |
Publisher | SAGE Publications |
Chapter | 9 |
ISBN (Electronic) | 9781529786460 |
ISBN (Print) | 9781529743791 |
Publication status | Published - Aug 2022 |
The impact of electronic word-of-mouth (eWOM) on consumer behaviours
Hongfei Liu, Ahmed Shaalan, Chanaka Jayawardhena
Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review