Original language | English |
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Pages (from-to) | 266-269 |
Journal | Journal of Macromarketing |
Volume | 40 |
Issue number | 2 |
DOIs | |
Publication status | Published - 1 Jun 2020 |
Book Review: Advertising Revolution: The Story of a Song, from Beatles Hit to Nike Slogan
Research output: Contribution to journal › Book/Film/Article review › peer-review