Can the research impact of broadcast programming be determined?

Melissa Grant; Lucy Vernall; Kirsty Hill

doi:10.18546/RFA.02.1.11

Can the research impact of broadcast programming be determined?

Melissa Grant, Lucy Vernall, Kirsty Hill

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Abstract

The study used a pragmatic mixed methods approach to evaluate the change in knowledge and habits of viewers of research broadcast during two factual TV entertainment programmes to see if it was possible to measure the impact of watching. It was possible to demonstrate some changes in knowledge, though this is likely to be transient, and whilst potential changes in behaviour were reported, they are difficult to verify. Limitations of the approaches are discussed. Complexity of the participants’ lifestyles and social interactions will additionally influence outcomes.

Original language	English
Pages (from-to)	122-130
Number of pages	9
Journal	Research for All
Volume	2
Issue number	1
DOIs	https://doi.org/10.18546/RFA.02.1.11
Publication status	Published - 1 Jan 2018

Keywords

Public engagement
broadcasting
Television
Impact
Oral Health
Mass Media
impact evaluation

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10.18546/RFA.02.1.11Licence: Creative Commons: Attribution (CC BY)

Grant_et_al_Can_the_research_impact_Research_For_All_2018
Checked for eligibility 12/10/2018 First published in Research for All https://doi.org/10.18546/RFA.02.1.11
Final published version, 269 KBLicence: Creative Commons: Attribution (CC BY)

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Cite this

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title = "Can the research impact of broadcast programming be determined?",

abstract = "The study used a pragmatic mixed methods approach to evaluate the change in knowledge and habits of viewers of research broadcast during two factual TV entertainment programmes to see if it was possible to measure the impact of watching. It was possible to demonstrate some changes in knowledge, though this is likely to be transient, and whilst potential changes in behaviour were reported, they are difficult to verify. Limitations of the approaches are discussed. Complexity of the participants{\textquoteright} lifestyles and social interactions will additionally influence outcomes. ",

keywords = "Public engagement, broadcasting, Television, Impact, Oral Health, Mass Media, impact evaluation",

author = "Melissa Grant and Lucy Vernall and Kirsty Hill",

year = "2018",

month = jan,

day = "1",

doi = "10.18546/RFA.02.1.11",

language = "English",

volume = "2",

pages = "122--130",

journal = "Research for All",

issn = "2399-8121",