Optimising response rates in a national postal survey evaluating community mental health care: four interventions trialled

Tiffany Gooden, Alison Wright, Eliza Swinn, Steve Sizmur

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Abstract

Background: The Community Mental Health Survey (CMHS) is a valuable resource of information on experiences of mental health care in England; however, response rates are declining.

Aim: To increase the overall response rate and response rate of young adult service users.

Methods: Four interventions were trialled in a randomised controlled study design alongside the 2017 CMHS. The questionnaire and information letters were modified based on an established framework for influencing behaviour. The modified materials plus a pre-notification card were tested to increase the overall response rate, identified by one-sided z-tests between the intervention and control groups. An information flyer was modified to target service users age 18 to 35, tested using multilevel logistic regression.

Results: The overall response rate significantly increased with the modified information letters compared to the control (29.1% vs. 25.1%; p = 0.007). The targeted information flyer did not increase responses from younger service users; though the combination of modified information letters and questionnaire did (24.6% vs. 15.8%; p = 0.01).

Conclusions: Modifying information letters based on the easy, attractive, social and timely (EAST) framework can increase response rate in postal surveys evaluating community mental health care. Modified letters combined with a modified questionnaire can increase the response from younger service users.
Original languageEnglish
JournalJournal of Mental Health
Early online date17 May 2021
DOIs
Publication statusE-pub ahead of print - 17 May 2021

Bibliographical note

Funding Information:
This work was supported by the Care Quality Commission under the NPSP delivery contract with Picker Institute Europe.

Publisher Copyright:
© 2021 Informa UK Limited, trading as Taylor & Francis Group.

Keywords

  • Community mental health
  • evaluating mental health care
  • experiences of care
  • national surveys
  • patient-centred care
  • response rates
  • service user feedback

ASJC Scopus subject areas

  • Psychiatry and Mental health

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