Responsible Technology in Marketing: Theory, Adoption, Practice

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

Original languageEnglish
Title of host publicationResponsible Marketing for Well-being and Society
Subtitle of host publicationA Research Companion
EditorsMichael Saren, Louise M. Hassan, Miriam McGowan, N. Craig Smith, Emma Surman, Rohit Varman
PublisherRoutledge
Chapter10
Edition1st
ISBN (Print)9781032487625
Publication statusAccepted/In press - 2024

Publication series

NameThe Routledge Research Companions in Business and Economics
PublisherRoutledge

Bibliographical note

Not yet published as of 05/03/2024. Expected publication date: 09/04/2024.

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