Abstract
This research contributes a theorization of constraints to transforming online fashion shopping into a more sustainable practice. Qualitative research with fifty-eight sustainably oriented fashion consumers illuminates how critical-reactive reflexive commitment to sustainability destabilizes routinized practices, triggering adaptation. Yet, sustainable online fashion shopping remains unstable as practice elements fail to integrate.
| Original language | English |
|---|---|
| Title of host publication | Consumer Culture Theory Conference Proceedings |
| Place of Publication | San Diego, CA |
| Pages | 1-4 |
| Number of pages | 4 |
| Publication status | Accepted/In press - 11 Jul 2024 |
| Event | Consumer Culture Theory 2024 - Knauss School of Business, San Diego campus, San Diego, United States Duration: 11 Jul 2024 → 13 Jul 2024 https://www.cctc2024.com/ |
Conference
| Conference | Consumer Culture Theory 2024 |
|---|---|
| Country/Territory | United States |
| City | San Diego |
| Period | 11/07/24 → 13/07/24 |
| Internet address |
Bibliographical note
Not yet published as of 13/03/2024.Keywords
- Sustainable consumption
- practice theories
- Qualitative research
- online shopping
- fashion shopping
ASJC Scopus subject areas
- Marketing
