Original language | English |
---|---|
Pages (from-to) | 402-411 |
Number of pages | 10 |
Journal | European Journal of Marketing |
Volume | 53 |
Issue number | 3 |
DOIs | |
Publication status | Published - 9 Apr 2019 |
ASJC Scopus subject areas
- Marketing
Gary Sinclair, Mike Saren
Research output: Contribution to journal › Editorial › peer-review
Original language | English |
---|---|
Pages (from-to) | 402-411 |
Number of pages | 10 |
Journal | European Journal of Marketing |
Volume | 53 |
Issue number | 3 |
DOIs | |
Publication status | Published - 9 Apr 2019 |