Abstract
This panel discussion explores why marketing and consumer behavior has struggled to move beyond the binary, the importance of disrupting the conventional binaries to recognize gender/sex/ual diversity, and the challenges in so doing. It raises to the fore concerns about institutional pressures, sanitization of work, academic positionalities, everyday encounters of discrimination against gender/sex/ual diversity, and the emancipatory but oppressive dynamics of categories. Yet the panelists also reflect on ways to challenge binaristic thinking. Just being in the academy and doing (small but) meaningful acts of institutional activism can produce ripple effects and open pathways for a better articulation of lived experiences and realities.
Original language | English |
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Journal | Journal of Consumer Affairs |
Early online date | 12 Mar 2024 |
DOIs | |
Publication status | E-pub ahead of print - 12 Mar 2024 |
Keywords
- discrimination
- emancipation
- gender(S)
- gender/sex/ual diversity
- institutional activism
- institutional pressures
- oppression
ASJC Scopus subject areas
- Marketing