Abstract
This paper examines the factors which disrupt the consumer habit of not looking at front-of-pack
labels and encourage their use.
| Original language | English |
|---|---|
| Title of host publication | Academy of Marketing Conference 2023 |
| Subtitle of host publication | From Revolution to Revolutions |
| Editors | Finola Kerrigan |
| Publisher | University of Birmingham |
| Pages | 242-243 |
| Number of pages | 2 |
| ISBN (Electronic) | 9781399958042 |
| Publication status | Published - 6 Jul 2023 |
| Event | Academy of Marketing Conference 2023: From Revolution to Revolutions - University of Birmingham, Birmingham, United Kingdom Duration: 3 Jul 2023 → 6 Jul 2023 |
Conference
| Conference | Academy of Marketing Conference 2023 |
|---|---|
| Abbreviated title | AM2023 |
| Country/Territory | United Kingdom |
| City | Birmingham |
| Period | 3/07/23 → 6/07/23 |
Keywords
- Front-of-pack labels
ASJC Scopus subject areas
- Marketing