Exploring the impact of figurative communication and advertising: reflections on a collaboration between linguistics researchers and a Midlands-based marketing agency

Samantha Ford; Jeannette Littlemore

doi:10.4324/9781003096078-14

Exploring the impact of figurative communication and advertising: reflections on a collaboration between linguistics researchers and a Midlands-based marketing agency

Samantha Ford, Jeannette Littlemore

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

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Abstract

In this chapter, Samantha Ford and Jeanette Littlemore discuss their experiences of working with non-academic partners. In particular, they discuss their work with the Birmingham-based marketing agency Big Cat Agency and their common interest in maximising the effectiveness of the language used in advertising.

Original language	English
Title of host publication	Communicating Linguistics
Subtitle of host publication	Language, Community and Public Engagement
Editors	Hazel Price, Dan McIntyre
Publisher	Routledge
Chapter	11
Number of pages	10
Edition	1
ISBN (Electronic)	9781003096078
ISBN (Print)	9780367560119, 9780367560126
DOIs	https://doi.org/10.4324/9781003096078-14
Publication status	Published - 19 Jan 2023

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10.4324/9781003096078-14Licence: Creative Commons: Attribution-NonCommercial-NoDerivs (CC BY-NC-ND)

FordS2023ExploringFinal published version, 105 KBLicence: Creative Commons: Attribution-NonCommercial-NoDerivs (CC BY-NC-ND)

Cite this

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Exploring the impact of figurative communication and advertising: reflections on a collaboration between linguistics researchers and a Midlands-based marketing agency. / Ford, Samantha; Littlemore, Jeannette.
Communicating Linguistics: Language, Community and Public Engagement. ed. / Hazel Price; Dan McIntyre. 1. ed. Routledge, 2023.

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

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Exploring the impact of figurative communication and advertising: reflections on a collaboration between linguistics researchers and a Midlands-based marketing agency

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