Research output per year
Research output per year
Personal profile
Research interests
My research fits within the Marketing sub-discipline of Consumer Psychology. From a theoretical standpoint, my research is grounded in literature within the area of attitudes and social cognition. Much of my work adopts a quantitative research. My research has made contributions within the literature on decision-making and motivation as well as on information processing and persuasion.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Digital presence in service recovery: the interactive effect of customer salutations and employee photographs in email signatures
Walsh, G., Shiu, E., Schaarschmidt, M. & Hassan, L., 7 Sept 2022, (E-pub ahead of print) In: Psychology & Marketing.Research output: Contribution to journal › Article › peer-review
Open AccessFile213 Downloads (Pure) -
Ethics at the centre of global and local challenges: thoughts on the future of business ethics
Böhm, S., Carrington, M., Cornelius, N., de Bruin, B., Greenwood, M., Hassan, L., Jain, T., Karam, C., Kourula, A., Romani, L., Riaz, S. & Shaw, D., 2022, In: Journal of Business Ethics.Research output: Contribution to journal › Comment/debate
Open AccessFile200 Downloads (Pure) -
Examining the effect of group prototypes and divergent strength of identification on the effectiveness of identity appeals
McGowan, M., Hassan, L. & Shiu, E., 18 Mar 2022, (E-pub ahead of print) In: European Journal of Marketing. 56, 3, p. 817-839Research output: Contribution to journal › Article › peer-review
Open AccessFile47 Downloads (Pure) -
Exploring responses to differing message content of pictorial alcohol warning labels
Hassan, L., Parry, S. & Shiu, E., 27 Jan 2022, (E-pub ahead of print) In: International Journal of Consumer Studies. 46, 6, p. 2200-2219Research output: Contribution to journal › Article › peer-review
Open AccessFile52 Downloads (Pure) -
The usefulness of the social identity approach to social marketing
McGowan, M. & Hassan, L., 23 Aug 2021, Ethical Approaches to Marketing: Positive Contributions to Society. Strong, C. (ed.). De Gruyter Oldenbourg, p. 17-38 22 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter
Projects
- 1 Finished
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Journal of Business Ethics (Journal)
Louise Hassan (Chair)
2022Activity: Publication peer-review and editorial work › Editorial board of a journal
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member of the Future Leaders Fellowships (FLF) Peer Review College (Event)
Louise Hassan (Chair)
2021Activity: Publication peer-review and editorial work › Grant peer review
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International Journal of Consumer Studies (Journal)
Louise Hassan (Chair)
2020Activity: Publication peer-review and editorial work › Editorial board of a journal
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Journal of Business Research (Journal)
Louise Hassan (Chair)
2010Activity: Publication peer-review and editorial work › Editorial board of a journal