I joined Birmingham Business School as a Senior Lecturer in July 2021. Prior to this, I was a Lecturer at University of Strathclyde. I completed my PhD at the University of Edinburgh where I investigated the consequences of unilateral termination of customer relationships.

My current research focus is on service failure and recovery, proactivity and consumer well-being. He is particularly interested in the impact of new technologies on customer satisfaction & loyalty as well as consumer well-being. My research has been published in a range of service and marketing journals including Journal of Service Research, Annals of Tourism Research, Journal of Business Research, European Journal of Marketing, and Journal of Service Theory & Practice. I serves on the Editorial Board (and Associate Editor for Marketing) of the Iranian Journal of Management Studies and regularly reviews articles for various journals such as Journal of Service Research, Journal of Business Research, Journal of Service Theory & Practice, and Journal of Product & Brand Management.

I am a Fellow of the Higher Education Academy and have taught various courses in Marketing and Research Methods at both UG and PG levels. I also have solid experience of supervising honour’s, master’s and doctoral students.

Before pursuing a career in academia, I worked several years in a number of industries including Financial Services, Non-profit, and Tourism in different countries across Asia and Europe.

• PhD in Management, University of Edinburgh, 2017
• MSc in International Business, ESCP Europe (Paris), 2011
• MBA, Asian Institute of Technology, 2009
• BEng in Industrial Engineering, Mazandaran University of Science and Technology, 2006
• Fellow of the Higher Education Academy, 2019